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Research Seminar Digital Transformation and Value Creation

6. July 2017 @ 12:00 - 13:30

Oliver Emrich (Johannes Gutenberg-University Mainz): “Personalizing Mental Fit for Online Shopping Applications – How the Success of Recommendations Depends on Mental Categorization and Mental Budgetin”
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Details

Date:
6. July 2017
Time:
12:00 - 13:30
Event Category:
Event Tags:

Organizer

University of Cologne, Wiso Faculty, Institute of Digital Transformation and Value Creation
Phone:
+49 221 470 89 169
Email:
shared-office-1@wiso.uni-koeln.de
Website:
Link

Venue

University of Cologne, WiSo Building, Lecture Hall VI
Universitätsstraße 91
Cologne, 50931 Germany + Google Map